Chrysler's commitment to providing customers with a new level of quality and craftsmanship started at the very beginning of the 2011 Chrysler 300 sedan's development.

The Chrysler 300 sedans were benchmarked against best-in-class vehicles from Europe, Asia and North America to ensure world-class refinement for attributes such as material quality, interior quietness, seat comfort, and smooth and responsive handling characteristics. Chrysler engineers evaluated more than 320 physical characteristics of benchmark vehicles - including aspirational vehicles priced tens of thousands of dollars more than the all-new Chrysler 300 series sedans.

The 2011 Chrysler 300 was one of the first Chrysler Group vehicles to be evaluated by the company's Perceived Quality team at the digital design phase. The Perceived Quality team evaluates vehicles from the perspective of the most discriminating customer and works with designers and engineers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins.

Beginning with the all-new vehicles developed for the 2011 model year, Chrysler Group has increased the number of reliability testing miles by 50 percent. Chrysler engineers tested the 300 series sedans for more than 7 million miles during its reliability and durability evaluation in the company's scientific labs, at the proving grounds and on public roads in various climates.